Fiare become Standard Technology Partner in the AWS Partner Network

Fiare become Standard Technology Partner in the AWS Partner Network

News
Fiare is now a Standard Technology Partner in the Amazon Web Services Partner Network (APN). A specialist division within the team is tasked with conducted large AWS transfer projects to ensure its clients' digital marketplace businesses are in the optimum environment to perform. Amazon Web Services is a subsidiary of Amazon.com that provides on-demand cloud computing platforms to individuals, companies and governments, on a paid subscription basis. Cloud computing providers like Amazon Web Services (AWS) are enabling companies to consume shared computing, storage and other resources faster and more efficiently versus building and operating their own IT infrastructure. Utilising tools such as Docker containers, Jenkins continuous integration tool and Terraform infrastructure as code software, Fiare is committed to using the best and latest technologies to serve its customers and their marketplace…
Read More
Fiare the ‘Achievers’: Marketplace specialists recognised as one of Finland’s successful, growing companies

Fiare the ‘Achievers’: Marketplace specialists recognised as one of Finland’s successful, growing companies

News
Fiare has been awarded the 'Growth Company 2017' award - a prestigious new company certificate based on Kauppalehti's annual ‘Achievers’ series, which analyses the financial success of Finnish companies. Obtaining the certificate requires that the company's financial performance is among the best in its industry and in Finland. Less than 2% of Finnish companies are eligible for the Achiever certification. Fiare have been presented the 'Growth Company 2017' award for considerable growth over the past three years - including increased revenue over 10% higher than the industry average. The Achievers are classified by Balance Consulting - the analysis unit of Kauppalehti, part of Alma Media Group. The analysis looks at six aspects of the companies' financial performance: growth, profitability, financial results, liquidity, solidity and debt serviceability. The classification includes all Finnish…
Read More
IOL Motoring launch classifieds site with Fiare

IOL Motoring launch classifieds site with Fiare

News
Drive360 is the smart and safe way for South Africans to find their next set of wheels The new site is fast, responsive, mobile-optimised and powered by FiareAds   Drive360 is the new vehicle marketplace site from IOL motoring, powered by FiareAds. The site offers South Africans competitive prices for new and pre-owned cars, trucks and bikes and shields its users from scammers. It is the smart and safe way for South Africans to find their next set of wheels on any device. Drive360 offers new and used models of cars, bikes and trucks to budget-conscious South Africans concerned with online safety. Users can find the most popular brands from top rated dealers across the country. The digital platform, operating through FiareAds, is designed to minimise the risk of online…
Read More
Fiare present at Team Finland Day

Fiare present at Team Finland Day

News
Fiare today presented at Team Finland Day - having been identified as a success story regarding Finnish companies operating in international markets. UK Director Kirsi Johansson took to the main stage to address the audience - on the journey of the company to where it is today, the factors driving growth, and the obstacles along the way. Team Finland is a network of public operators providing internationalisation services for companies. The network seeks to provide companies with a smooth service chain from counselling to finance. Team Finland Day is a one-day conference exhibiting the brightest of Finland’s organisations making their mark in global markets. The special themes of Team Finland Day 2017 include international sales, financing of export trade, and the search for foreign funding. The event offers a unique…
Read More
Fiare Global Summit 2017 – Round-Up Video

Fiare Global Summit 2017 – Round-Up Video

News
Guests from Time Inc. UK, Springer Nature, Metropolis International Group & AvBuyer join Fiare team from around the world for the first Global Summit on marketplaces Presentations on upcoming GDPR regulation, data analytics and the rentals market among others Guests taken on a cruise of the Helsinki Archipelago after the day's sessions On May 18th, Fiare hosted their first Global Summit event, inviting clients and affiliates to the company's headquarters in Helsinki, for a day filled with sessions on various aspects of marketplace business. The event provided engaging talks with influencers from established digital businesses and marketplace operators, in various sectors. The day was oriented around encouraging idea exchange and evaluation to back the attendees' common goal - the prosperity and success of marketplace businesses. You can watch the round-up,…
Read More

New AvBuyer site takes off with Fiare

News
AvBuyer.com – the world’s aircraft-for-sale portal – has been relaunched with Fiare. AvBuyer offers a searchable database of aircraft for sale including business jets, general aviation airplanes, and helicopters. The new site is powered by the FiareAds platform and contains articles and performance reviews as well as the marketplace. With market-leading content from the AvBuyer magazine team on everything around aviation, marketplace specialists Fiare had the expertise and technology to revamp the site. With ease of use, speed and the functionality required for the ad placement and enquiry processes - the new AvBuyer provides aircraft buyers and sellers the best possible user experience on all devices. Kirsi Johansson, Director of UK Operations, remarked: “We are delighted to get the new AvBuyer site off the ground. We have been working with…
Read More
Data and Marketplaces

Data and Marketplaces

News
An integrated ecosystem for audiences - with curated content and a marketplace alongside it - creates the perfect domain for publishers to capture data, interpret it in the right way and act upon it. In the Fiare-sponsored State of the Media 2017 report, data emerged as the second-highest answer to the question: “Which of these do you feel will be the most difficult for your business to implement in 2017?” With the right approach, it can be a key competitive advantage. Furthermore, a marketplace can provide the perfect environment to capture this data. At Digital Media Strategies, Time Inc’s Powder presented themselves as a perfect example of how to compile a rich set of data to build a deeply-rooted, valuable customer profile. Bethany Ostacchini, chief of this beauty portal, stressed that…
Read More

Diversifying revenue streams – essential for publishers today

News
Digital Media Strategies – Insight from Fiare   Hot topics at this year’s DMS Europe event ranged from the art of storytelling, publishers implementing in-house studios to create their own video content, leveraging effective brand partnerships and so very much more. Overall, there was an overriding sense of optimism for the industry – stemming from the presentations and interviews with inspiring people, representing companies who are doing creative and ground-breaking things. Content is key, targeted at the right audience, at the right time and tracked in the right way. The debate on print continues to rumble on too. It is either perilously close to death, or a world of opportunity, depending on who you speak to. Opportunistic ‘pop-up’ journalism can work, such as in the case of the New European,…
Read More

2017: Time to test the water with eCommerce

News
  It has been discovered that 40% of publishers intend to test the water with eCommerce as a way of diversifying revenue and leveraging established audience relationships in 2017. This was one of the findings of the Fiare-sponsored ‘State of the Media 2017’ report, conducted by the Media Briefing.   The expanding eCommerce ecosystem is a still relatively small, though fast-growing, revenue stream for publishers. It is anticipated that revenue from eCommerce will comprise nearly 15% of total retail sales by 2020 – double the percentage of 2016 (7.4%). Furthermore, 70% of the media executives surveyed claimed that eCommerce mattered to them or their business.   However, this sector poses challenges. The report revealed that although most publishers are considering eCommerce as part of their operations, it is viewed as…
Read More

FiareAds platform powers Finland’s new rentals hub

News
NettiX Ltd recognise that the digital marketplace doesn’t need to focus solely on buying and selling. They have launched Finland’s largest and most versatile rental marketplace site – Nettivuokraus.com. The site is powered by the FiareAds platform. For many consumers, renting or sharing are natural alternatives to ownership. These behaviours are constantly gaining popularity; people are considering their purchases carefully. When the Finnish consumer wants to rent vehicles, machinery, or even bouncy castles – these products can now be found in one place. The Nettivuokraus.com service already has nearly 300 rental industry companies and a vast supply of goods from a range of industries. NettiX Ltd, the digital arm of Otavamedia, is familiar with the Finnish motives for leasing. Their market study identified important motives for this consumer behaviour, including…
Read More