The era of “browsing” is evolving. While we’ve spent the last decade perfecting user interfaces for human eyes, a new participant has entered the ecosystem: the AI Agent. In 2026, agentic commerce is no longer a futuristic concept. Autonomous AI assistants already research, compare, and even execute transactions for people who want to find the …
We visited the Car Dealer Live 2026 conference in Gaydon, the UK in March 2026 to get an insight of the talking points of the car dealership market in the UK. There were a range of topics covered from the sourcing challenges of used cars, the influx of the new Chinese brands and models introduced …
When a car buyer asks ChatGPT where to find the best deal on a used SUV, or prompts Perplexity to compare online used car platforms, traditional search engine optimisation offers little comfort. The ranking signals that took years to build — backlinks, keyword density, domain authority — carry diminished weight when an AI model synthesises …
The way people search and interact with online marketplaces is undergoing a revolution. For decades, the primary method for finding an item—especially in vehicle verticals—has been a formulaic process: identify the make and model, then narrow down the options by price, year, or mileage. This traditional approach often fails users who are not experts in …
Marketplace businesses are never “finished.” They are continuously developed, learned from, and adapted. A marketplace is not a project with a clear beginning and an end, but a living system that evolves alongside its users, data, and changing needs. This way of thinking is not new to us. In as early as 2000, Fiare created …
Since last summer, we have been meeting regularly with car, machinery, motorcycle, and boat dealers. A recurring theme in our discussions has been how digitalization and artificial intelligence could develop the industry to make trading smoother and improve results—for both dealers and customers alike. Based on these encounters, we have identified five key, recurring challenges …
Fiare has introduced a suite of new AI-assisted features designed to streamline the user journey, simplify ad creation, and help you generate richer, more effective content for your site. These enhancements also improve your marketplace’s visibility in search engines and emerging generative-AI search platforms. They will bring the power of Artificial Intelligence directly into your …
Fiare Solutions Oy will merge into its parent company Fiare Oy by the end of September. This merger is a natural step in Fiare’s strategy, aiming to strengthen its position as a leading provider of marketplace platforms and digital services for vehicle commerce. Fiare Oy’s service portfolio now more broadly covers marketplaces, vehicle dealers’ websites, …
The automotive marketplace industry is experiencing its most significant transformation in decades, and artificial intelligence is driving this change. At AutoBuzz 2025 in Berlin, one theme dominated every conversation: AI agents and their potential to reshape how we buy and sell vehicles. The Clear Winner: AI Agents Take Center Stage Among all the emerging …
Today’s car buyers spend an increasingly greater amount of time online searching for information before arriving at a dealership. Your website doesn’t just compete with other car dealers’ sites, but also with international and large marketplaces that have set a high bar for user experience. Many dealership websites are still built solely to showcase inventory, …
