Data and Marketplaces

Data and Marketplaces

News
An integrated ecosystem for audiences - with curated content and a marketplace alongside it - creates the perfect domain for publishers to capture data, interpret it in the right way and act upon it. In the Fiare-sponsored State of the Media 2017 report, data emerged as the second-highest answer to the question: “Which of these do you feel will be the most difficult for your business to implement in 2017?” With the right approach, it can be a key competitive advantage. Furthermore, a marketplace can provide the perfect environment to capture this data. At Digital Media Strategies, Time Inc’s Powder presented themselves as a perfect example of how to compile a rich set of data to build a deeply-rooted, valuable customer profile. Bethany Ostacchini, chief of this beauty portal, stressed that…
Read More

Diversifying revenue streams – essential for publishers today

News
Digital Media Strategies – Insight from Fiare   Hot topics at this year’s DMS Europe event ranged from the art of storytelling, publishers implementing in-house studios to create their own video content, leveraging effective brand partnerships and so very much more. Overall, there was an overriding sense of optimism for the industry – stemming from the presentations and interviews with inspiring people, representing companies who are doing creative and ground-breaking things. Content is key, targeted at the right audience, at the right time and tracked in the right way. The debate on print continues to rumble on too. It is either perilously close to death, or a world of opportunity, depending on who you speak to. Opportunistic ‘pop-up’ journalism can work, such as in the case of the New European,…
Read More
Digital Media Strategies 2017 – sponsored by Fiare

Digital Media Strategies 2017 – sponsored by Fiare

News
  Fiare are a main sponsor of the upcoming Digital Media Strategies Europe 2017 event by The Media Briefing. The conference runs from February 20th-23rd at King’s Place, London. Digital Media Strategies is the leading strategic business gathering for the European media industry. It is one of the pioneer conferences focused on publishers, magazine, newspaper, digital pureplay and tech – the people defining the future of news, entertainment, and niche media.   This European forum recognises the challenges of modern media and helps executives understand changing trends across the sector, evolving commercial strategies and overcoming the functional silos of the industry. Digital Media Strategies delivers on its name – it will place your digital strategy at the intersection of commercial and editorial, focusing on user experience, monetisation, and long-term sustainability.…
Read More