Announcing the Fiare Global Summit 2017

News
The inaugural Fiare Global Summit will take place this Thursday, 18th May in Helsinki. Fiare clients and affiliates from different corners of the globe will join for a day oriented around marketplace business. There will be speakers from various sectors in the digital realm, presenting on topics such as data, eCommerce trends and insights, the Cloud and more. Amongst the companies represented at the Summit are Time Inc., Macmillan Publishing, Metropolis International Group, Otavamedia, Super Analytics and UpCloud.  Fiare CEO Tommi Heikkonen said: “I am naturally very excited for the Summit, I believe it will showcase our credentials as marketplace specialists. We have set out to cover the hot topics for digital businesses through engaging speakers, as well as some additional activities which I hope our guests will enjoy. It…
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Data and Marketplaces

Data and Marketplaces

News
An integrated ecosystem for audiences - with curated content and a marketplace alongside it - creates the perfect domain for publishers to capture data, interpret it in the right way and act upon it. In the Fiare-sponsored State of the Media 2017 report, data emerged as the second-highest answer to the question: “Which of these do you feel will be the most difficult for your business to implement in 2017?” With the right approach, it can be a key competitive advantage. Furthermore, a marketplace can provide the perfect environment to capture this data. At Digital Media Strategies, Time Inc’s Powder presented themselves as a perfect example of how to compile a rich set of data to build a deeply-rooted, valuable customer profile. Bethany Ostacchini, chief of this beauty portal, stressed that…
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