Upgrade Your Marketplace With A Seamless Platform Migration
Are you looking to upgrade your marketplace software because your current platform lacks features or does not rank on Google?
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3 Reasons Why Businesses Consider Marketplace Platform Migration
Companies turn to us when they reach a point where migrating the marketplace platform is crucial to unlocking the next growth stage. The top three reasons businesses often inquire about our migration services include:
Pages Are Not Searchable
Outdated platforms often require additional capabilities to achieve high search rankings. Our migration includes SEO best practices such as optimized titles, URLs, and XML sitemaps. We conduct an audit of your online presence and provide recommendations for improvements to enhance visibility. Ongoing reporting tracks key metrics to maximize leads. By migrating with our marketplace SEO expertise, you gain a digital edge to reach more customers through search.
Outgrowing The Current Platform
Legacy systems impose limitations on capabilities like unlimited scalability, mobile optimization, customization flexibility, and integration options. As user needs and data volumes swell exponentially, outdated tech can no longer accommodate the must-have features demanded by modern customers. You need an experienced partner to professionally migrate your marketplace platform infrastructure and applications to a solution equipped to support your vision.
Lack Of Support From Vendor
Legacy vendors scale back assistance over time, leaving businesses to troubleshoot issues alone. We pride ourselves on personalized guidance, from setup to long-term roadmaps. Whether it’s payments, mobile, or the cloud, we are here for you as your needs evolve. While others see customers, we see you as partners. Migrating to our services means gaining a fully invested team committed to achieving your goals, allowing you to focus on growth.
Leverage Our Expertise in Marketplace Migration
With over 20 years in the business, we understand marketplace platform migration. Our experts smoothly transition platforms while maintaining business as usual. Through a proven process, we’ll seamlessly migrate sellers, buyers, listings and other critical data – ensuring a disruption-free transition without disrupting your business operations.
Data Migration
Migrating databases requires precision to avoid loss or corruption. Our team utilise tools and workflows proven to safely transfer all critical information to the new platform with the highest integrity. This includes dynamically updating data feeds, customer profiles, order histories, product catalogues and more. We ensure the migration of structured data and large unstructured files/assets.
Security And Testing
We perform thorough security audits and testing of the new platform to identify and remediate any vulnerabilities before launch. This includes penetration testing, API security reviews, credential protection protocols and more. Comprehensive testing also validates that all migrated data and integrations are functioning as expected.
SEO Services
To fully take advantage of technology migration, increasing the visibility of your online presence is important. Our SEO unit conducts thorough audits and guides optimising metadata, internal linking, technical SEO practices, content marketing strategy and competitor analysis. We also provide dedicated reporting to ensure that your new site climbs search rankings steadily over time.
Integrations
We integrate with platforms like Hubspot, as well as internal systems for CRM, ERP, payments, etc. This includes migrating customer profiles and order data via API integrations.
Partnership Approach
Our customised support is tailored to your business’s unique vision to understand your objectives. During the initial consultation, we define your goals and timelines, and through progressive check-ins, we ensure smooth adoption. A dedicated project manager will be your direct contact for any need, including new features to improve your business further.
Need Support? We’re Here For You
Whether you have questions, need technical assistance, or want to discuss your project, our team is ready to help. Contact us.
Utilize AI for Natural Searches
Your customers now search conversationally online, thanks to the quick evolution of AI. With our migration services, you can ensure you stay at the cutting edge of AI search and development.
Natural Language Search
We are adding Natural Language Search functionalities to our platform. This addition lets your users search naturally for different products, just like they would when using an AI agent.
AI AutoAgent
The AI AutoAgent is an intelligent sales agent designed to assist users in finding their perfect vehicle 24/7. It can scan your site and answer user questions to help narrow down options.
Our Process for Marketplace Migration
We aim to develop long-term relationships with our marketplace clients by understanding their needs and delivering platform solutions that drive
sustainable success.
Discovery
Discovery is conducted through interviews to understand your business model, pain points, and opportunities. The goals, MVP scope, and metrics are aligned.
Scoping
We propose the technical architecture, key features, resourcing plan, and timeline in a Statement of Work. We finalise via contract to formally commit to the objectives, timeline, and financial commitment.
Timing: 2-4 Weeks
Workshops
We facilitate sessions to map user flows, front-end design, data structure, business models, content, feeds and integrations led by a dedicated project manager.
Timing: 2-4 Weeks
Development
We develop key features for your marketplace by leveraging and extending our existing platform using an agile methodology. We conduct regular demos and incorporate your feedback to iteratively evolve the platform to best meet your needs. Your dedicated project manager oversees demos and incorporates feedback.
Timing: 2-4 Weeks
Customer Acceptance Testing
You validate that all features and integrations meet the agreed-upon functional specifications through our testing process and sign off to accept the platform. We deploy the completed platform onto live servers and address any post-launch issues to ensure a smooth onboarding.
Timing: 2-4 Weeks
Support
We offer continuous platform support to maximize long-term ROI. This includes technical maintenance, security updates, proactive project management, and ongoing SEO optimization to drive sustainable growth.
FAQs
The duration of migrating to a new marketplace can vary depending on the size and complexity of your current system. The timeline can range from 2 to 4 months due to various factors such as the number of listings, payment integrations, custom features and the level of data. Our primary objective is to ensure a smooth and fast transition.
Migration costs vary based on your marketplace’s specific requirements, but generally, our one-time migration and set-up fee starts at €12,000, and a monthly license fee starts at €400-600. The actual cost of the set-up fee will depend on your specific localisation and customisation needs.
We provide customised quotes after analysing your current tech stack and requirements for the new platform. Additional ongoing support services are also available.
Yes, we have extensive experience migrating marketplaces from legacy systems like WooCommerce, WordPress, Magento, etc. For example, we can manage platform migration from Magento to a new marketplace platform without much downtime.
A typical platform migration process includes data mapping, data scripts, integration set-up, security implementation, SEO optimization, content migration, testing, and training. Custom work, such as app integrations and customizations, is discussed during scoping.
Platform migrations can impact your marketplace’s SEO, so we’ll conduct an audit and develop a strategic plan before/during to minimize disruptions. Our team ensures that new URLs, metadata, and internal linking follow best practices.
We will set up 301 permanent redirections from the old URLs to the new equivalent pages to maintain existing link equity and rankings. Temporary redirects or use of the rel=canonical tag may also be used during transition periods. Comprehensive redirection rules help search engines understand the new site structure and properly index all migrated content over time.
Our SEO team will monitor redirection effectiveness and make adjustments as needed. Post-migration, we’ll submit a sitemap and ensure indexing of the complete new site. Dedicated reporting allows us to track key performance indicators until rankings are fully recovered.
We’ll guide you through optimising product/category pages, implementing XML sitemaps, and supporting link building. Tracking key metrics like keywords and rankings helps refine ongoing efforts, and our reports keep you aware of progress.
Definitely! After launch, our team can provide monthly optimizations, reporting, and strategy sessions to continuously improve your organic visibility in the long term as search algorithms evolve. The partnership is key to continual SEO success.
This includes ensuring your site meets Google’s evolving Core Web Vitals thresholds for page speed, interactiveness and stability. We’ll audit page load times, critical rendering path, JavaScript parsing and more. Optimization recommendations keep your user experience at the highest level to satisfy Google’s user-centric ranking signals. Ongoing monitoring and reporting allow us to track key metrics like Lighthouse scores and Core Web Vitals over time.
Our strategic guidance also includes new algorithm updates and ranking signals to shape your technical, content and linking strategies proactively. This long-term approach keeps your site thriving in organic search well into the future.
Book A Consultation
Please fill out the form or contact Kirsi.
Kirsi Johansson
+358 40 745 2100
kirsi.johansson(at)fiare.com
Director
International Vehicle Trade
