IOL Motoring launch classifieds site with Fiare

IOL Motoring launch classifieds site with Fiare

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Drive360 is the smart and safe way for South Africans to find their next set of wheels The new site is fast, responsive, mobile-optimised and powered by FiareAds   Drive360 is the new vehicle marketplace site from IOL motoring, powered by FiareAds. The site offers South Africans competitive prices for new and pre-owned cars, trucks and bikes and shields its users from scammers. It is the smart and safe way for South Africans to find their next set of wheels on any device. Drive360 offers new and used models of cars, bikes and trucks to budget-conscious South Africans concerned with online safety. Users can find the most popular brands from top rated dealers across the country. The digital platform, operating through FiareAds, is designed to minimise the risk of online…
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Data and Marketplaces

Data and Marketplaces

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An integrated ecosystem for audiences - with curated content and a marketplace alongside it - creates the perfect domain for publishers to capture data, interpret it in the right way and act upon it. In the Fiare-sponsored State of the Media 2017 report, data emerged as the second-highest answer to the question: “Which of these do you feel will be the most difficult for your business to implement in 2017?” With the right approach, it can be a key competitive advantage. Furthermore, a marketplace can provide the perfect environment to capture this data. At Digital Media Strategies, Time Inc’s Powder presented themselves as a perfect example of how to compile a rich set of data to build a deeply-rooted, valuable customer profile. Bethany Ostacchini, chief of this beauty portal, stressed that…
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