Digital Media Strategies 2017 – sponsored by Fiare

Digital Media Strategies 2017 – sponsored by Fiare

News
  Fiare are a main sponsor of the upcoming Digital Media Strategies Europe 2017 event by The Media Briefing. The conference runs from February 20th-23rd at King’s Place, London. Digital Media Strategies is the leading strategic business gathering for the European media industry. It is one of the pioneer conferences focused on publishers, magazine, newspaper, digital pureplay and tech – the people defining the future of news, entertainment, and niche media.   This European forum recognises the challenges of modern media and helps executives understand changing trends across the sector, evolving commercial strategies and overcoming the functional silos of the industry. Digital Media Strategies delivers on its name – it will place your digital strategy at the intersection of commercial and editorial, focusing on user experience, monetisation, and long-term sustainability.…
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2017: Time to test the water with eCommerce

News
  It has been discovered that 40% of publishers intend to test the water with eCommerce as a way of diversifying revenue and leveraging established audience relationships in 2017. This was one of the findings of the Fiare-sponsored ‘State of the Media 2017’ report, conducted by the Media Briefing.   The expanding eCommerce ecosystem is a still relatively small, though fast-growing, revenue stream for publishers. It is anticipated that revenue from eCommerce will comprise nearly 15% of total retail sales by 2020 – double the percentage of 2016 (7.4%). Furthermore, 70% of the media executives surveyed claimed that eCommerce mattered to them or their business.   However, this sector poses challenges. The report revealed that although most publishers are considering eCommerce as part of their operations, it is viewed as…
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