Announcing the Fiare Global Summit 2017

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The inaugural Fiare Global Summit will take place this Thursday, 18th May in Helsinki. Fiare clients and affiliates from different corners of the globe will join for a day oriented around marketplace business. There will be speakers from various sectors in the digital realm, presenting on topics such as data, eCommerce trends and insights, the Cloud and more. Amongst the companies represented at the Summit are Time Inc., Macmillan Publishing, Metropolis International Group, Otavamedia, Super Analytics and UpCloud.  Fiare CEO Tommi Heikkonen said: “I am naturally very excited for the Summit, I believe it will showcase our credentials as marketplace specialists. We have set out to cover the hot topics for digital businesses through engaging speakers, as well as some additional activities which I hope our guests will enjoy. It…
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Badische Zeitung & Fiare bring Black Forest real estate into the daylight

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Badische Zeitung and Fiare join together for new local real estate portal The newspaper’s market research identified need for better local real estate options Fiare’s services identified as the perfect fit for the objectives Badische Zeitung, the leading media company in South Baden, Germany, has renovated its local real estate proposition. Wohndverdient.de is the new real estate portal for the region and is powered by Fiare’s white label solution – FiareAds. The smooth collaboration of both companies and the flexibility of FiareAds enabled the platform to be modified to serve German realtors in the optimum way. Created by the cooperation of leading local real estate providers and the Badische newspaper, the goal was to create a regional real estate market which best served the local people. Wohnverdient.de offers comfortable search…
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Otava reinvented itself to achieve success – Kauppalehti

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Article features Otava Group case study as a success story Group CEO stresses importance of trying new things for publishers as web services become biggest revenue driver Nettiauto.com and Nettivuokraus.com – both NettiX properties, are managed by Fiare Otava Group is one of the leading media companies in Finland, and is currently going from strength to strength. A recent article  (in Finnish) by Kauppalehti explains how Otava have managed to keep with their heritage but also diversify and adapt to the needs of their consumers with new web services. In fact, one segment of the Otava Group organisation is performing considerably well, where Fiare has a meaningful presence. NettiX, which boasts the Fiare-powered Nettiauto and Nettivuokraus amongst its portfolio has emerged as the leading revenue generator and valuable portion of…
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New AvBuyer site takes off with Fiare

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AvBuyer.com – the world’s aircraft-for-sale portal – has been relaunched with Fiare. AvBuyer offers a searchable database of aircraft for sale including business jets, general aviation airplanes, and helicopters. The new site is powered by the FiareAds platform and contains articles and performance reviews as well as the marketplace. With market-leading content from the AvBuyer magazine team on everything around aviation, marketplace specialists Fiare had the expertise and technology to revamp the site. With ease of use, speed and the functionality required for the ad placement and enquiry processes - the new AvBuyer provides aircraft buyers and sellers the best possible user experience on all devices. Kirsi Johansson, Director of UK Operations, remarked: “We are delighted to get the new AvBuyer site off the ground. We have been working with…
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Data and Marketplaces

Data and Marketplaces

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An integrated ecosystem for audiences - with curated content and a marketplace alongside it - creates the perfect domain for publishers to capture data, interpret it in the right way and act upon it. In the Fiare-sponsored State of the Media 2017 report, data emerged as the second-highest answer to the question: “Which of these do you feel will be the most difficult for your business to implement in 2017?” With the right approach, it can be a key competitive advantage. Furthermore, a marketplace can provide the perfect environment to capture this data. At Digital Media Strategies, Time Inc’s Powder presented themselves as a perfect example of how to compile a rich set of data to build a deeply-rooted, valuable customer profile. Bethany Ostacchini, chief of this beauty portal, stressed that…
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2017: Time to test the water with eCommerce

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  It has been discovered that 40% of publishers intend to test the water with eCommerce as a way of diversifying revenue and leveraging established audience relationships in 2017. This was one of the findings of the Fiare-sponsored ‘State of the Media 2017’ report, conducted by the Media Briefing.   The expanding eCommerce ecosystem is a still relatively small, though fast-growing, revenue stream for publishers. It is anticipated that revenue from eCommerce will comprise nearly 15% of total retail sales by 2020 – double the percentage of 2016 (7.4%). Furthermore, 70% of the media executives surveyed claimed that eCommerce mattered to them or their business.   However, this sector poses challenges. The report revealed that although most publishers are considering eCommerce as part of their operations, it is viewed as…
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FiareAds platform powers Finland’s new rentals hub

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NettiX Ltd recognise that the digital marketplace doesn’t need to focus solely on buying and selling. They have launched Finland’s largest and most versatile rental marketplace site – Nettivuokraus.com. The site is powered by the FiareAds platform. For many consumers, renting or sharing are natural alternatives to ownership. These behaviours are constantly gaining popularity; people are considering their purchases carefully. When the Finnish consumer wants to rent vehicles, machinery, or even bouncy castles – these products can now be found in one place. The Nettivuokraus.com service already has nearly 300 rental industry companies and a vast supply of goods from a range of industries. NettiX Ltd, the digital arm of Otavamedia, is familiar with the Finnish motives for leasing. Their market study identified important motives for this consumer behaviour, including…
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Springer Nature launch BDJMarketplace with Fiare

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Springer Nature are the latest leading global publisher to choose Fiare to build an online marketplace. The British Dental Journal (BDJ), a Springer Nature publication, launched a new marketplace site with Fiare in September. BDJMarketplace offers everything you need to find and advertise dental products, properties and services, including education and training events for dentists, associates and DCPs (Dental Care Partners). BDJ is a publication which informs its readers of ideas, opinions and developments in dentistry including key clinical, practical and scientific issues. Springer Nature formed when Macmillan merged with Springer in 2015 and is one of the world’s leading global research, educational and professional publishers. This niche B2B site demonstrates Fiare’s ability to create revenue streams and evolve business models for clients regardless of sector. Specialist and mainstream markets…
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