The Flyer relaunch site with Fiare

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If you are Miami or Tampa-based and looking to buy or sell pretty much anything, from furniture, clothing, and sports equipment, to machinery, apartments, and businesses - The Flyer is the place for you. The newly-renovated site is powered by Fiare and makes buying, selling and renting easier than ever before. The Flyer is the largest direct mail shopping publication in the U.S. with a leading classifieds network that reaches millions of people, and brings customers to countless individual sellers and business owners throughout their market areas. The site is optimised for the US-English and Spanish languages to cater for the large Hispanic population in the region. In the early months after launch, there are already 92636 items and 9764 businesses for sale (accurate July 2017) on the site. The…
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Badische Zeitung & Fiare bring Black Forest real estate into the daylight

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Badische Zeitung and Fiare join together for new local real estate portal The newspaper’s market research identified need for better local real estate options Fiare’s services identified as the perfect fit for the objectives Badische Zeitung, the leading media company in South Baden, Germany, has renovated its local real estate proposition. Wohndverdient.de is the new real estate portal for the region and is powered by Fiare’s white label solution – FiareAds. The smooth collaboration of both companies and the flexibility of FiareAds enabled the platform to be modified to serve German realtors in the optimum way. Created by the cooperation of leading local real estate providers and the Badische newspaper, the goal was to create a regional real estate market which best served the local people. Wohnverdient.de offers comfortable search…
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Otava reinvented itself to achieve success – Kauppalehti

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Article features Otava Group case study as a success story Group CEO stresses importance of trying new things for publishers as web services become biggest revenue driver Nettiauto.com and Nettivuokraus.com – both NettiX properties, are managed by Fiare Otava Group is one of the leading media companies in Finland, and is currently going from strength to strength. A recent article  (in Finnish) by Kauppalehti explains how Otava have managed to keep with their heritage but also diversify and adapt to the needs of their consumers with new web services. In fact, one segment of the Otava Group organisation is performing considerably well, where Fiare has a meaningful presence. NettiX, which boasts the Fiare-powered Nettiauto and Nettivuokraus amongst its portfolio has emerged as the leading revenue generator and valuable portion of…
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Data and Marketplaces

Data and Marketplaces

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An integrated ecosystem for audiences - with curated content and a marketplace alongside it - creates the perfect domain for publishers to capture data, interpret it in the right way and act upon it. In the Fiare-sponsored State of the Media 2017 report, data emerged as the second-highest answer to the question: “Which of these do you feel will be the most difficult for your business to implement in 2017?” With the right approach, it can be a key competitive advantage. Furthermore, a marketplace can provide the perfect environment to capture this data. At Digital Media Strategies, Time Inc’s Powder presented themselves as a perfect example of how to compile a rich set of data to build a deeply-rooted, valuable customer profile. Bethany Ostacchini, chief of this beauty portal, stressed that…
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Diversifying revenue streams – essential for publishers today

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Digital Media Strategies – Insight from Fiare   Hot topics at this year’s DMS Europe event ranged from the art of storytelling, publishers implementing in-house studios to create their own video content, leveraging effective brand partnerships and so very much more. Overall, there was an overriding sense of optimism for the industry – stemming from the presentations and interviews with inspiring people, representing companies who are doing creative and ground-breaking things. Content is key, targeted at the right audience, at the right time and tracked in the right way. The debate on print continues to rumble on too. It is either perilously close to death, or a world of opportunity, depending on who you speak to. Opportunistic ‘pop-up’ journalism can work, such as in the case of the New European,…
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2017: Time to test the water with eCommerce

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  It has been discovered that 40% of publishers intend to test the water with eCommerce as a way of diversifying revenue and leveraging established audience relationships in 2017. This was one of the findings of the Fiare-sponsored ‘State of the Media 2017’ report, conducted by the Media Briefing.   The expanding eCommerce ecosystem is a still relatively small, though fast-growing, revenue stream for publishers. It is anticipated that revenue from eCommerce will comprise nearly 15% of total retail sales by 2020 – double the percentage of 2016 (7.4%). Furthermore, 70% of the media executives surveyed claimed that eCommerce mattered to them or their business.   However, this sector poses challenges. The report revealed that although most publishers are considering eCommerce as part of their operations, it is viewed as…
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Springer Nature launch BDJMarketplace with Fiare

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Springer Nature are the latest leading global publisher to choose Fiare to build an online marketplace. The British Dental Journal (BDJ), a Springer Nature publication, launched a new marketplace site with Fiare in September. BDJMarketplace offers everything you need to find and advertise dental products, properties and services, including education and training events for dentists, associates and DCPs (Dental Care Partners). BDJ is a publication which informs its readers of ideas, opinions and developments in dentistry including key clinical, practical and scientific issues. Springer Nature formed when Macmillan merged with Springer in 2015 and is one of the world’s leading global research, educational and professional publishers. This niche B2B site demonstrates Fiare’s ability to create revenue streams and evolve business models for clients regardless of sector. Specialist and mainstream markets…
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