Otava reinvented itself to achieve success – Kauppalehti

News
Article features Otava Group case study as a success story Group CEO stresses importance of trying new things for publishers as web services become biggest revenue driver Nettiauto.com and Nettivuokraus.com – both NettiX properties, are managed by Fiare Otava Group is one of the leading media companies in Finland, and is currently going from strength to strength. A recent article  (in Finnish) by Kauppalehti explains how Otava have managed to keep with their heritage but also diversify and adapt to the needs of their consumers with new web services. In fact, one segment of the Otava Group organisation is performing considerably well, where Fiare has a meaningful presence. NettiX, which boasts the Fiare-powered Nettiauto and Nettivuokraus amongst its portfolio has emerged as the leading revenue generator and valuable portion of…
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FiareAds platform powers Finland’s new rentals hub

News
NettiX Ltd recognise that the digital marketplace doesn’t need to focus solely on buying and selling. They have launched Finland’s largest and most versatile rental marketplace site – Nettivuokraus.com. The site is powered by the FiareAds platform. For many consumers, renting or sharing are natural alternatives to ownership. These behaviours are constantly gaining popularity; people are considering their purchases carefully. When the Finnish consumer wants to rent vehicles, machinery, or even bouncy castles – these products can now be found in one place. The Nettivuokraus.com service already has nearly 300 rental industry companies and a vast supply of goods from a range of industries. NettiX Ltd, the digital arm of Otavamedia, is familiar with the Finnish motives for leasing. Their market study identified important motives for this consumer behaviour, including…
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