SEO for Marketplaces
Marketplace discovery relies heavily on search, yet organic rankings are difficult to achieve. With our marketplace SEO capabilities and platform expertise, you can gain a search advantage and outperform your competitors.
Schedule a Discovery Call
Our Approach
We take a comprehensive approach to specialised SEO for marketplaces. Key areas we focus on On-Page Optimisation, Continuous Optimisation, Technical SEO, and Local SEO and Content Optimisation.
Our optimisation strategies are designed to improve your search visibility, boost organic traffic, and increase conversions over time. We stay on top of constant Google algorithm changes and best practices.
On-page Optimisation
We provide comprehensive on-page optimisation services through our marketplace platform to enhance your search visibility and user experience. Our optimisation work includes:
Logical Architecture and Navigation
Pages are organised into a clear, intuitive information structure through categories, internal linking and navigation aids for users and search engines.
SEO-Friendly URLs
Includes descriptive, keyword-rich structures without unnecessary session IDs or file extensions
H1, Metas, Alt, and Canonical Management
Text fields are available per category or ad making it simple for site owners to implement SEO best practices.
Internal Linking
We develop and maintain intelligent internal linking systems that automatically connect related products and categories. This strengthens your site’s semantic structure and helps search engines better understand your content relationships.
Redirection Tool
Site owner can easily configure redirects through our redirection management tool to optimise URL changes while passing link equity between pages.
Continuous Optimisation
We believe SEO is an ongoing process, not a one-time project. That’s why we’ve developed systems and processes to continuously optimise your site for search.
Automated Sitemap Generation
We scan the marketplace daily to identify content changes and automatically generate updated XML sitemaps overnight, ensuring search engines can promptly discover and crawl your latest pages through your robots.txt file.
Responsiveness Tuning
We perform mobile-first testing and optimizations to ensure your site is responsive across devices. Adaptive loading ensures a seamless experience for all screen sizes.
Core Web Vitals Monitoring
Google’s Core Web Vitals for performance and user experience are regularly evaluated. This helps measure your progress and ensures quality as search algorithms evolve.
Technical SEO
We take a holistic approach to technical SEO to help search engines understand and engage with your site properly.
- Our SEO specialist performs a technical audit of your site covering areas like site speed, security, accessibility, crawlability and more.
- A detailed report is provided outlining recommendations.
- Recommendations are discussed and prioritised based on goals.
- Upon approval, our developers implement the agreed changes.
- Site speed monitoring and testing
- Asset optimisation
- SSL/TLS encryption
- Login security
- User behaviour insights
- Loading Experience
- Interactivity
- Visual Stability
- Competitor backlink analysis
- Toxic link removal requests as needed
- WCAG 2.1 AA Compliance
- Sitemaps
- Redirect management
- No JavaScript blocking
- Crawl Errors
- HTTPS Status
- XML Sitemaps
- Schema Markups
- Broken Links
- 4XX and 5XX Status
- Content Duplication
Local SEO and Content Optimisation
Our SEO team will extensively audit your local digital presence and provide a recommendations report.
Location Verification
On-Page Optimisation
Content Format Suggestions
Citations & Listings
Keyword Research & Topic Mapping
FAQs
Most improvements are seen within 6-12 months as search engines learn to understand your marketplace.
No, our SEO services require using our marketplace platform. Our fully customisable platform is optimised to deliver new features efficiently. Migrating an existing system could introduce unnecessary complexity and delays. We recommend building upon our robust foundation to futureproof your investment and get the full benefits of our agile process.
Set benchmarks and goals in Google Search Console and Analytics to measure improvements in visibility, traffic and conversions from organic search over time.
We have developed features focused on supporting Natural Language Search, enabling your platform to show up in LLMs. We also provide consultation for marketplace GEO (Generative Engine Optimization). Additionally, technical SEO is beneficial for AI visibility and we ensure all technical elements of your marketplace are implemented correctly.
Book A Consultation
Please fill out the form or contact Kirsi.
Kirsi Johansson
+358 40 745 2100
kirsi.johansson(at)fiare.com
Director
International Vehicle Trade
