Daltons Business - Metropolis

The FiareAds platform, in addition to the credentials of the team implementing it, ticked all the boxes. Fiare’s approach included operating a fully-managed solution including feed management and hosting. In addition, continuous development and improvement to the site through collaboration with Daltons Business means that the site is evolving with the demands of the business.

Since the site’s launch in June 2012, the key site performance metrics have been impressive. The sustained growth of the business through the FiareAds platform led to Daltons Business being acquired by Metropolis International Group Ltd in August 2016. Part of the group’s expansion strategy is to target leaders in niche markets, a position cemented with a strong digital business proposition for Daltons. The relationship with Fiare has certainly played a major role in the continued growth and success.