Coutry Life

Migration from the existing site would involve vast amounts of advert data imports from the agencies. Furthermore, integration would need to be achieved whilst keeping with Country Life’s own branded design. With the capacity to manage an array of data in various formats, Fiare proposed to provide the software, handle the hardware/hosting and undertake all feed maintenance. Effectively, Fiare would provide a comprehensive turnkey solution to allow Country Life to focus on sales and marketing.

A super-smooth migration of a database consisting of 150,000 properties and 2.5 million high-resolution images was executed whilst preserving data quality. Country Life now has a quick, functional, fully-responsive site across all devices that delivers results – leads for the estate agents and access to their audience. Fundamentally, Fiare delivered an online marketplace aesthetically befitting the brand and its audience – with beautiful premium properties at the forefront.

Future acquired TI Media, a print-led consumer magazine and digital publisher with a deep industry heritage and a portfolio incorporating 38 brands, including Decanter; Country Life; Homes&Gardens; and Woman & Home.