Daltons Business, the UK’s largest business-for-sale marketplace, was at a crossroads regarding whether to renovate their site in-house or to find a partner. Should they select a software provider, this vendor would need expertise and a proven track-record in building successful online marketplaces.
The FiareAds platform, in addition to the credentials of the team implementing it, ticked all the boxes. Fiare’s approach included operating a fully-managed solution including feed management and hosting. In addition, continuous development and improvement to the site through collaboration with Daltons Business means that the site is evolving with the demands of the business.
Since the site’s launch in June 2012, the key site performance metrics have been impressive. The sustained growth of the business through the FiareAds platform led to Daltons Business being acquired by Metropolis International Group Ltd in August 2016. Part of the group’s expansion strategy is to target leaders in niche markets, a position cemented with a strong digital business proposition for Daltons. The relationship with Fiare has certainly played a major role in the continued growth and success.
“Our eureka moment… was finding Fiare”
Tony Arnold – CEO, Daltons Business
Metropolis International is a fast-growing group, established in 1994, that specialises in business & consumer media, discount & loyalty programmes and business software. They acquired Daltons business in 2016, which met their criteria of targeting market leaders in niche markets – as part of the group’s expansion strategy.
Daltonsbusiness.com has been connecting buyers and sellers of businesses since 1870 – firstly as a weekly newspaper and online from 2002. It is the UK’s largest businesses for sale website – commercial agents and private business sellers list thousands of businesses for sale. Daltonsbusiness.com also contains the UK’s top franchise and business opportunities.
Site traffic (unique users) up 37% year on year
Monetisation from new product launches delivers 24% annual growth
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