Ensure Your Platform Stays Ahead Of Change With Strategic Feature Development Services
As your marketplace or extranet needs change, a flexible development approach ensures your platform aligns with emerging opportunities. Our feature development services drive continuous evolution to maximise long-term value.
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Overview
Scale Your Platform Without Limits
Rather than work around legacy limitations, our strategic feature development ensures your marketplace propels forward.
Contact us to discuss how we can help maximise your platform’s full capabilities through ongoing advancement. Your success is our priority.
As market dynamics shift, it’s common for platforms developed long ago to struggle to adapt nimbly to new demands. Inflexible architectures that once sufficed may now hinder capturing emerging opportunities.
Some signs your existing system may be holding you back:
- Lengthy wait times for new features as requests pile up in backlogs
- Inability to quickly integrate modern techniques like AI/ML or mobile-first design
- High costs for customisation due to outdated programming languages
- Lack of strategic guidance on optimisation from vendors focused elsewhere
- Platform struggles to scale support for increased traffic or transactions
- Difficulty implementing SEO best practices
- Constant internal patching
Common Marketplace Feature Development Needs
Emerging Opportunities With AI
Transform your marketplace with intelligent systems that boost engagement and revenue. Our evolving AI toolkit aims to provide practical, reliable features to further add value to your business.
- task_alt Smart recommendations match products, sellers, and buyers to drive higher conversion rates
- task_alt Dynamic interfaces adapt to user behavior for personalized shopping experiences
- task_alt Intelligent search understanding improves query interpretation and results accuracy
Integration Capabilities
Integrate essential third-party services seamlessly into your marketplace infrastructure. Our API integration expertise ensures smooth connections with critical business systems.
- task_alt Secure payment gateways handle multiple currencies and payment methods
- task_alt Shipping APIs provide real-time information and tracking
- task_alt Marketing automation tools streamline customer communication and campaigns
- task_alt Authentication services for secure and convenient login options
- task_alt Analytics platforms deliver actionable marketplace insights
Mobile Development
Create engaging mobile experiences that keep users connected to your marketplace. Our mobile development team builds native and cross-platform solutions that drive user engagement.
- task_alt Push notifications keep users engaged with timely, personalized alerts
- task_alt Location services enable proximity-based features for local marketplace activity
- task_alt React Native Mobile App Development
- task_alt Android and IOS Native Mobile App Development
Vertical Expansion Strategy
As your marketplace grows, expanding into new product categories or verticals can open up significant opportunities to increase revenue and attract new sellers and buyers. Our strategic feature development services make expanding your offering seamless.
- task_alt Target complementary audience segments like automotive buyers, real estate seekers, or sustainability-focused consumers
- task_alt Diversify revenue streams by expanding into verticals such as secondhand vehicles, rental properties, or refurbished electronics
- task_alt Cross-selling and increasing basket size by offering a wider selection
SEO Strategy and Implementation
We offer dedicated SEO support to help boost your marketplace’s organic visibility. Our experts will thoroughly audit your site and competitors to identify gaps and opportunities within your market and industry. We will use these insights to develop a customized SEO strategy tailored to your goals.
- task_alt Complete site and competitor analysis to identify market gaps, backed by targeted keyword research and implementation planning
- task_alt Technical optimization and performance tuning for search engines, supported by customized strategy development aligned with business goals
- task_alt Strategic content development and link-building initiatives, combined with ongoing performance monitoring and strategy refinement
Our Approach
We aim to develop long-term relationships with our clients by understanding their needs and delivering solutions that drive
sustainable success.
Discovery
Discovery is conducted through interviews to understand your business model, pain points and opportunities. Goals, scope and metrics are aligned.
Scoping
We propose the technical architecture, key features, resourcing plan and timeline in a Statement of Work. We finalise via contract to formally commit to the objectives, timeline and your financial commitment.
Timing: 2-4 Weeks
Workshops
We facilitate sessions to map user flows, front-end design, data structure, business models, content, feeds and integrations led by a dedicated project manager.
Timing: 2-4 Weeks
Development
Key features for your new customised marketplace by leveraging and extending our existing platform using an agile methodology. We conduct frequent demos and incorporate your feedback to iteratively evolve the platform to best meet your needs. Your dedicated project manager oversees demos and incorporates feedback.
Timing: 1-3 Months
Customer
Acceptance Testing
You validate that all features and integrations meet the agreed-upon functional specifications through our testing process and sign off to accept the platform. We deploy the completed platform onto live servers and address any post-launch issues to ensure a smooth onboarding.
Timing: 2-4 Weeks
Support
We offer continuous platform support to realise long-term ROI over the partnership. This includes bug fixing, regular maintenance through technical and security updates, ongoing cybersecurity monitoring, dedicated project management where a manager owns the client relationship and proactively highlights support needs rather than just handling tickets, and continuous SEO optimisation efforts to help increase organic traffic over time.
Our Clients
FAQs
No, our strategic feature development services require using our marketplace platform. Our fully customisable platform is optimised to deliver new features efficiently. Migrating an existing system could introduce unnecessary complexity and delays. We recommend building upon our robust foundation to futureproof your investment and get the full benefits of our agile process.
Book A Consultation with Fiare Experts
Please fill out the form or contact Kirsi.
+358 40 745 2100
kirsi.johansson(at)fiare.com