Fiare Solutions Oy will merge into its parent company Fiare Oy by the end of September. This merger is a natural step in Fiare’s strategy, aiming to strengthen its position as a leading provider of marketplace platforms and digital services for vehicle commerce. Fiare Oy’s service portfolio now more broadly covers marketplaces, vehicle dealers’ websites, …
The automotive marketplace industry is experiencing its most significant transformation in decades, and artificial intelligence is driving this change. At AutoBuzz 2025 in Berlin, one theme dominated every conversation: AI agents and their potential to reshape how we buy and sell vehicles. The Clear Winner: AI Agents Take Center Stage Among all the emerging …
Today’s car buyers spend an increasingly greater amount of time online searching for information before arriving at a dealership. Your website doesn’t just compete with other car dealers’ sites, but also with international and large marketplaces that have set a high bar for user experience. Many dealership websites are still built solely to showcase inventory, …
In today’s automotive retail landscape, most dealerships have some form of online presence, but there’s a substantial difference between simply having a website and having one that actively drives business results. Many dealers have basic sites that display inventory but miss opportunities to engage customers through the entire buying journey. In a competitive market where …
In the automotive retail industry, acquiring a new customer costs five to seven times more than retaining an existing one. Yet many dealerships focus primarily on inventory turnover and new customer acquisition while underinvesting in customer retention. This approach leaves significant revenue on the table, as repeat customers spend more, require less convincing, and often …
Today’s car buyers move fluidly between digital research and physical dealership visits. They check vehicle specifications online, visit showrooms for test drives, return to digital channels for comparisons, and often repeat this cycle multiple times before purchase. This non-linear buying process creates significant challenges for dealerships still operating with separate online and in-store systems. The …
The Finnish automotive market continues to evolve with today’s customers expecting a seamless blend of online convenience and in-person service. Buyers now research extensively online before visiting dealerships, comparing options and checking vehicle specifications and history information. This shift in consumer behavior creates opportunities for used car dealerships to improve their customer experience by connecting …
Let’s face it – financing is where many vehicle sales either come together or fall apart. As more car shoppers move online, dealers who offer smooth digital financing options are winning more business. Here’s why online financing matters and how dealers can get it right. Why Customers Want Online Financing Options Today’s vehicle buyers hate …
31% of people now get their news from YouTube each week. WhatsApp and TikTok are climbing fast. This shift, highlighted in the Reuters Institute Digital News Report 2024, shows just how fragmented publication platforms and audiences have become. Audiences are increasingly scattered across platforms that behave very differently from one another. What works on a …
Creating a sustainable digital platform typically requires higher initial investment than conventional alternatives, but the long-term financial benefits often outweigh these costs. While eco-friendly infrastructure, green hosting, and specialized development may increase upfront expenses by 15-30%, sustainable platforms generally deliver superior ROI through reduced operational costs, enhanced brand reputation, and compliance with increasingly stringent regulations. …
