Recent advancements in digital technologies are increasingly shaping the processes and structures of classic classified advertising markets. InfoTag 2018, held by ZMG and AIM Group in Frankfurt on Tuesday 30th October, will host a presentation held by Fiare on the successful collaboration with SDZ Druck und Medien GmbH for their real estate portal. The event will enable other regional and national news media publishers to gain insight into how a real estate portal provides a gateway to digital revenue and all the benefits this involves.
ZMG InfoTag 2018’s focus is ‘New Principles and Technologies’ – showing the changes in the market environment, but also considering the opportunities for publishers in the classifieds business. The event will include an overview of trends in the classified market that affect newspaper publishers. These are summarised in the current Rubriken Trendreport of ZMG and AIM Group. Subsequently, case studies of newspaper houses are presented, which were successfully implemented with service providers. Fiare’s journey with SDZ Druck und Medien GmbH is one of the featured case studies at the event.
About ZMG
The ZMG Newspaper Marketing Association demonstrates the power of the newspaper. This medium – with its print and digital editions – reaches over 60 million readers. The ZMG helps advertisers and agents orient themselves in the newspaper market. It further supports them with research in advertising effectiveness, and with planning and booking systems. In addition, it is a marketing service provider for newspaper houses.
About AIM
The AIM Group is a virtual, global team of consultants who provide strategic and tactical consulting; sales training; proprietary and published research about interactive media, and other services. Their Classified Intelligence Reports is a continuous advisory service regarded as “the bible of the classified advertising industry.”
