FiareAds platform powers Finland’s new rentals hub

NettiX Ltd recognise that the digital marketplace doesn’t need to focus solely on buying and selling. They have launched Finland’s largest and most versatile rental marketplace site – Nettivuokraus.com. The site is powered by the FiareAds platform. For many consumers, renting or sharing are natural alternatives to ownership. These behaviours are constantly gaining popularity; people are considering their purchases carefully. When the Finnish consumer wants to rent vehicles, machinery, or even bouncy castles – these products can now be found in one place. The Nettivuokraus.com service already has nearly 300 rental industry companies and a vast supply of goods from a range of industries. NettiX Ltd, the digital arm of Otavamedia, is familiar with the Finnish motives for leasing. Their market study identified important motives for this consumer behaviour, including…
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Fiare feature in AIM Group trend report

Fiare is featured in Rubriken Trendreport, an upcoming report by AIM Group – the world's leading consultancy in interactive media and classified advertising. The report outlines current business-relevant trends and action options for publishers. It will be unveiled on 8 November 2016, at the annual ZMG InfoTag conference in Frankfurt. Fiare are the main sponsor of the real estate category within the report. At the launch event, Fiare CEO Tommi Heikkonen will speak about the opportunities and obstacles for digital publishers in the local real estate market. Alongside Tommi will be a representative of Badische Zeitung, a Fiare client and one of the leading local newspapers in Germany. They will share insights into the decision-making process which led to them selecting Fiare for their classifieds site. The ZMG Newspaper Marketing…
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Springer Nature launch BDJMarketplace with Fiare

Springer Nature are the latest leading global publisher to choose Fiare to build an online marketplace. The British Dental Journal (BDJ), a Springer Nature publication, launched a new marketplace site with Fiare in September. BDJMarketplace offers everything you need to find and advertise dental products, properties and services, including education and training events for dentists, associates and DCPs (Dental Care Partners). BDJ is a publication which informs its readers of ideas, opinions and developments in dentistry including key clinical, practical and scientific issues. Springer Nature formed when Macmillan merged with Springer in 2015 and is one of the world’s leading global research, educational and professional publishers. This niche B2B site demonstrates Fiare’s ability to create revenue streams and evolve business models for clients regardless of sector. Specialist and mainstream markets…
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‘The State of the Media Industry 2017’ report available today

Fiare have sponsored 'The State of the Media Industry 2017' – a report outlining key insights and projections for the coming year in the media industry. The report, by Media Briefing, will be launched today and available to download on their website. Among the findings are the accelerated growth of 'shoppable' publications and websites – 40% of publishers say they'll be testing the water with eCommerce as a way of monetising their existing audience relationships. Fiare specialise in online marketplaces and eCommerce and have a proven track record in helping publishers evolve their business models and unlock the value of content and audiences. Look out for further analysis on the key trends and shifts in the ever-changing media landscape as Fiare explore the findings in upcoming posts. The post 'The…
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Fiare client Daltonsbusiness joins Metropolis

Daltonsbusiness, the UK's largest online business-for-sale marketplace, powered by Fiare, was acquired by Metropolis International in August as part of their expansion strategy. Their philosophy of targeting market leaders who have strong growth rates and profit margins is demonstrated in this acquisition; Daltonsbusiness has continued to evolve after implementing the FiareAds platform in June 2012. The key performance metrics since the launch have been impressive. With the use of Fiare's platform, Daltonsbusiness has seen site traffic (unique users) up 37% as well as an increase in advertiser seller enquiries by 50% (both YOY). Furthermore, monetisation from new product launches have delivered a 24% annual growth and the overall financial objectives have been considerably overachieved. This is evidence that Fiare have provided Daltonsbusiness with significant added value to their offering, which…
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Content, community: Marketing & the Marketplace

In a blog post published today, our Director in the UK, Kirsi Johansson, expresses her views on the obstacles faced by publishers in the digital sphere and how they can join with marketers and advertisers to maximise the value of their content. You can access the full post here   Fiare have experience, expertise and a proven track record of building successful online marketplaces. Fiare enables media companies to unlock the value of their content and audience by facilitating additional revenue streams through ecommerce. Contact Kirsi to learn how you can transform the online presence of your business with the FiareAds platform. The post Content, community: Marketing & the Marketplace appeared first on Fiare.
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A Virtuous Circle of Publisher Partnership

The recent post on the Marketing Blog we talk about creating a virtuous circle between communities, content, sales and marketing. Marketplaces are growing fast as a means of income for publishers. If brands embrace them and make them the foundations of the new partnerships with publications, they can mean a new level level of effectivity for marketing. Have a look, the full article can be read from here. The post A Virtuous Circle of Publisher Partnership appeared first on Fiare.
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Time inc. uk and dennis publishing launch onsite marketplaces to monetise content and audiences

LONDON, UK – 29th June, 2016 – Country Life and Land Rover Monthly today launch new online marketplaces that will add revenue streams and diversify the online portfolios of Time Inc. UK and Dennis Publishing. Built in partnership with Fiare, the ecommerce and marketplace technology services company, users of the Country Life International Premium Property and Land Rover Monthly sites will have a more enriched experience, and see an integrated blend of editorial content and marketplace functionality. Media companies are under pressure to broaden their digital revenues, and introducing ecommerce is proving successful for many publishers who can now position themselves as an ecommerce destination as well as a trusted advisor. ‘Land Rover Addict will grow to be an invaluable resource for all things Land Rover." says Geoff Love, Publishing…
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Fiare part of eCom Growth program.

Fiare was selected to eCom Growth program, that is backed up by government of Finland. The three year program contains of group of hand picked companies, whose international business has huge growth potential based on the evaluation of selection team. The program is run by team.finland.fi/en The post Fiare part of eCom Growth program. appeared first on Fiare.
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