Fiare is featured in Rubriken Trendreport, an upcoming report by AIM Group – the world’s leading consultancy in interactive media and classified advertising. The report outlines current business-relevant trends and action options for publishers. It will be unveiled on 8 November 2016, at the annual ZMG InfoTag conference in Frankfurt.
Fiare are the main sponsor of the real estate category within the report. At the launch event, Fiare CEO Tommi Heikkonen will speak about the opportunities and obstacles for digital publishers in the local real estate market. Alongside Tommi will be a representative of Badische Zeitung, a Fiare client and one of the leading local newspapers in Germany. They will share insights into the decision-making process which led to them selecting Fiare for their classifieds site.
The ZMG Newspaper Marketing Association demonstrates the power of the newspaper. This medium – with its print and digital editions – reaches over 60 million readers. The ZMG helps advertisers and agents orient themselves in the newspaper market. It further supports them with research in advertising effectiveness, and with planning and booking systems. In addition, it is a marketing service provider for newspaper houses.
The AIM Group is a virtual, global team of consultants who provide strategic and tactical consulting; sales training; proprietary and published research about interactive media, and other services. Their Classified Intelligence Reports is a continuous advisory service regarded as “the bible of the classified advertising industry.” Fiare’s presence in the Rubriken Trendreport is indicative of their growing influence and expertise in consulting as well as providing a software platform for marketplaces and eCommerce in global markets.