Data and Marketplaces

Insights

An integrated ecosystem for audiences – with curated content and a marketplace alongside it – creates the perfect domain for publishers to capture data, interpret it in the right way and act upon it.   In the Fiare-sponsored State of the Media 2017 report, data emerged as the second-highest answer to the question: “Which of…

2017: Time to test the water with eCommerce

Insights

It has been discovered that 40% of publishers intend to test the water with eCommerce as a way of diversifying revenue and leveraging established audience relationships in 2017. This was one of the findings of the Fiare-sponsored ‘State of the Media 2017’ report, conducted by the Media Briefing.   The expanding eCommerce ecosystem is a…