Fiare Insights
Car Dealer Live 2026: Insights on Lead Loss, AI Adoption, and the Evolving Customer Journey
25.03.2026
We visited the Car Dealer Live 2026 conference in Gaydon, the UK in March 2026 to get an insight of the talking points of the car dealership market in the UK. There were a range of topics covered from the sourcing challenges of used cars, the influx of the new Chinese brands and models introduced
Read more
Natural Language Search: The New Conversational Standard
19.02.2026
The way people search and interact with online marketplaces is undergoing a revolution. For decades, the primary method for finding an item—especially in vehicle verticals—has been a formulaic process: identify the make and model, then narrow down the options by price, year, or mileage. This traditional approach often fails users who are not experts in
Read more
A Marketplace Is Not a Project – It Is a Continuous Learning System
19.02.2026
Marketplace businesses are never “finished.” They are continuously developed, learned from, and adapted. A marketplace is not a project with a clear beginning and an end, but a living system that evolves alongside its users, data, and changing needs. This way of thinking is not new to us. In as early as 2000, Fiare created
Read more
Vehicle Trading Challenges and Solutions in 2026
18.02.2026
Since last summer, we have been meeting regularly with car, machinery, motorcycle, and boat dealers. A recurring theme in our discussions has been how digitalization and artificial intelligence could develop the industry to make trading smoother and improve results—for both dealers and customers alike. Based on these encounters, we have identified five key, recurring challenges
Read more
Introducing New AI Features to Power Your Marketplace
16.12.2025
Fiare has introduced a suite of new AI-assisted features designed to streamline the user journey, simplify ad creation, and help you generate richer, more effective content for your site. These enhancements also improve your marketplace’s visibility in search engines and emerging generative-AI search platforms. They will bring the power of Artificial Intelligence directly into your
Read more
Fiare Solutions Merges with Parent Company Fiare Oy – Customer-Centric Growth Continues
09.09.2025
Fiare Solutions Oy will merge into its parent company Fiare Oy by the end of September. This merger is a natural step in Fiare’s strategy, aiming to strengthen its position as a leading provider of marketplace platforms and digital services for vehicle commerce. Fiare Oy’s service portfolio now more broadly covers marketplaces, vehicle dealers’ websites,
Read more
The AI Revolution in Automotive Marketplaces: Key Insights from AutoBuzz 2025 Berlin
11.07.2025
The automotive marketplace industry is experiencing its most significant transformation in decades, and artificial intelligence is driving this change. At AutoBuzz 2025 in Berlin, one theme dominated every conversation: AI agents and their potential to reshape how we buy and sell vehicles. The Clear Winner: AI Agents Take Center Stage Among all the emerging
Read more
6 Ways to Optimize Car Dealership Websites for Today’s Digital Car Buyers
24.06.2025
Today’s car buyers spend an increasingly greater amount of time online searching for information before arriving at a dealership. Your website doesn’t just compete with other car dealers’ sites, but also with international and large marketplaces that have set a high bar for user experience. Many dealership websites are still built solely to showcase inventory,
Read more
Car Trade Solutions: Enhancing Customers’ Buying Experience Through Digital Transformation
30.01.2025
Understanding the Modern Car Trade Ecosystem The car trade market has undergone significant transformation in recent years, driven primarily by the shift towards digital platforms. Traditional methods of buying and selling cars, which relied heavily on physical showrooms and dealerships, are gradually giving way to online marketplaces that offer a more seamless and engaging customer
Read moreBook A Consultation with Fiare Experts
Whether you’re looking to expand internationally or grow your presence in Finland, we’re ready to support your journey. Please fill out the form or contact our team.
Kirsi Johansson
+358 40 745 2100
kirsi.johansson(at)fiare.com
Director
International Vehicle Trade
Juha Nurmela
+358 50 589 0195
juha.nurmela(at)fiare.com
CEO
