2017: Time to test the water with eCommerce

It has been discovered that 40% of publishers intend to test the water with eCommerce as a way of diversifying revenue and leveraging established audience relationships in 2017. This was one of the findings of the Fiare-sponsored ‘State of the Media 2017’ report, conducted by the Media Briefing.   The expanding eCommerce ecosystem is a…

FiareAds platform powers Finland’s new rentals hub

NettiX Ltd recognise that the digital marketplace doesn’t need to focus solely on buying and selling. They have launched Finland’s largest and most versatile rental marketplace site – Nettivuokraus.com. The site is powered by the FiareAds platform.   For many consumers, renting or sharing are natural alternatives to ownership. These behaviours are constantly gaining popularity;…

Fiare feature in AIM Group trend report

Fiare is featured in Rubriken Trendreport, an upcoming report by AIM Group – the world’s leading consultancy in interactive media and classified advertising. The report outlines current business-relevant trends and action options for publishers. It will be unveiled on 8 November 2016, at the annual ZMG InfoTag conference in Frankfurt.   Fiare are the main…

Springer Nature launch BDJMarketplace with Fiare

Springer Nature are the latest leading global publisher to choose Fiare to build an online marketplace. The British Dental Journal (BDJ), a Springer Nature publication, launched a new marketplace site with Fiare in September. BDJMarketplace offers everything you need to find and advertise dental products, properties and services, including education and training events for dentists,…

Fiare client Daltonsbusiness joins Metropolis

Daltonsbusiness, the UK’s largest online business-for-sale marketplace, powered by Fiare, was acquired by Metropolis International in August as part of their expansion strategy. Their philosophy of targeting market leaders who have strong growth rates and profit margins is demonstrated in this acquisition; Daltonsbusiness has continued to evolve after implementing the FiareAds platform in June 2012.…

Content, community: Marketing & the Marketplace

In a blog post published today, our Director in the UK, Kirsi Johansson, expresses her views on the obstacles faced by publishers in the digital sphere and how they can join with marketers and advertisers to maximise the value of their content. You can access the full post here   Fiare have experience, expertise and…

A Virtuous Circle of Publisher Partnership

The recent post on the Marketing Blog we talk about creating a virtuous circle between communities, content, sales and marketing.   Marketplaces are growing fast as a means of income for publishers. If brands embrace them and make them the foundations of the new partnerships with publications, they can mean a new level level of…

How specialist magazine publishers are using marketplaces?

Interesting article about Fiare customers Time Inc. and Dennis Publishing. Also Fiare mentioned.   You can read the article here.   The post How specialist magazine publishers are using marketplaces? appeared first on Fiare. BOOK A CONSULTATION WITH FIARE EXPERTSPlease fill out the form, and we will get back to you shortly.BOOK A CONSULTATION WITH…