Our Story

From a bold idea in Helsinki to a global digital powerhouse, Fiare’s journey has been one of innovation and growth. What started in 2001 as a mission to revolutionize online car sales in Finland has evolved into a leading provider of marketplace platforms and vehicle trade solutions. With a strong foundation in technology and deep industry expertise, Fiare empowers businesses worldwide to thrive in the digital age.

Discover our whole story

It’s 2001, Helsinki. Two enthusiastic Finns saw an opportunity to create a better online marketplace for buying and selling cars in their homeland. While there were existing options, none fully met the needs of buyers looking for an efficient, easy-to-use experience. With passion, dedication and an understanding of the technology which could be the foundation of a flourishing digital marketplace, NettiAuto was born. A domain for buying and selling cars in a more user-friendly, efficient way. Against all odds, they turned NettiAuto into the market leader for selling cars in Finland. All this was driven out of the desire to bring people a service which had their interests and convenience at the forefront.

Building on our success with NettiAuto, we developed Fiare Marketplace – a marketplace platform that enables companies to unlock the value of their content and audience. Our marketplace platform offers a comprehensive suite of features including scalable architecture supporting millions of listings, advanced search capabilities, built-in monetization tools, and user-friendly administration interfaces. This robust technology has proven successful across diverse markets and industries, adapting to unique regional requirements while maintaining core efficiency and user experience.

In the vehicle trade sector, we’ve maintained our position as industry innovators. Drawing from over two decades of experience with vehicle sales, dealer management systems, and digital marketplaces, we provide specialized solutions and consulting services that address the unique challenges of automotive retail. We understand that comprehensive digital tools and platform renewal are often costly and time-consuming, which is why we focus on developing cost-effective web solutions tailored to each business’s needs. Our deep understanding of the industry allows us to help dealerships adapt to the multichannel sales world through custom development, integrations with various systems and marketplaces, and strategic consulting.

Our presence has grown organically with our success. Our Finnish heritage and deep understanding of the local market continue to drive innovation across marketplace platforms and vehicle trade, while our international experience helps us adapt these solutions for clients worldwide. From our headquarters in Helsinki, we serve clients across Europe, the Middle East, and Americas, combining our strong local expertise with global marketplace knowledge. Whether working with Finnish vehicle dealers and media houses, or international marketplace operators, we bring both deep local understanding and worldwide best practices to every partnership.

As we look to the future, Fiare continues to innovate across all our service areas. We’re actively developing new marketplace technologies, enhancing e-commerce capabilities, and integrating AI-powered features to keep our clients at the forefront of digital commerce. Our commitment to strong specialization and deep industry expertise remains unchanged, enabling us to provide tailored solutions that truly address our clients’ needs.

From our beginnings with NettiAuto to our current position as a global digital solutions provider, Fiare’s journey has been defined by innovation, adaptation, and a deep understanding of our clients’ needs. Whether you’re looking to launch a marketplace or transform your vehicle sales operation, we bring the expertise and technology to help you succeed in the digital age.