RENEWAL BADISCHE ZEITUNG'S MARKETPLACE SCHNAPP.DE
Fiare’s accomplished work with Badische Zeitung’s multi-vendor real estate marketplace Wohnverdient.de made it effortless for the foremost newspaper in Germany to choose Fiare’s team and the platform once more. Badische Zeitung is assured that Fiare delivers flexible services and a well-performing platform. The advantages were not only the familiarity of working with the team but also the familiarity with website features providing users with comfortable site navigation.
Like Wohnverdient.de, Fiare has equipped Schnapp.de with intuitive dashboards, time-saving features, security integrations, anonymity ID, and more. The notable features to mention are:
- Customised Ad packages to ensure that customer finds the right deal for their needs.
- The Single Sign-On authentication process elevates user experience and improves security by decreasing the likelihood of a password-related hack.
- The availability of Cipher ID for anonymity requirement for some users encourages them to advertise on the site.
- The online-to-print and print-to-online functions are specifically integrated into back-end systems.
- Integration of SAP system for prices and information.
The print-to-online function provides a seamless transition from a print system to online ads, made possible by XML feeds
Fiare’s flexible services and powerful platform made it easy for Badische Zeitung to win the contract to redesign schnapp.de.
The Classified’s average page impressions is approximately 220,000 per month
Integration of the ERP system for prices and other information.
API interface to real estate agent software and a connection to the mobile.de Search API.
Badische Zeitung wants to give customers the option of anonymity. Instead of publishing advertisers’ contact data, the platform, therefore, provides a box number ID. If someone wants to respond to an ad with a box number ID, they must send their request to the publisher using the box number, who will then pass the information on to the advertiser in confidence.
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Kirsi Johansson, Director
+358 40 745 2100