Wohnverdient - Badische Zeitung

Badische Zeitung is a media company from the Black Forest region in Germany. Headquartered in Freiburg, they are the leading local newspaper with a daily circulation of 140,500 copies per day and a readership of approximately 350,000. At the beginning of 2016, their market research suggested that there were opportunities for local media companies to offer a better real estate proposition – giving owners and renters the best possible deal. It was time for this local news publisher to reclaim its share of the real estate market.

 

The intention was to provide a mobile-first digital platform for real estate in Freiburg and the whole Black Forest region. They were faced with an obstacle to overcome in terms of achieving this. Would Badische Zeitung opt to develop a system in-house, or select an external company with suitable credentials? Integration to the existing back-end systems of Badische Zeitung was necessary. The agents’ inventory would need be automatically uploaded to the site. SEO needed to be optimal. Delivery needed to be swift. Badische Zeitung decided that the FiareAds white label solution could offer all the functions and features which they were looking for.

 

Created by the cooperation of leading local real estate providers and the Badische newspaper, the goal was to create a regional real estate market which best served the local people. After identifying Fiare as the service provider, Wohnverdient.de was the result. It offers comfortable search and notification functions for users, can be linked to social media channels and is accessible at any time. Whether you are looking to buy, sell, or rent a property – Wohnverdient.de provides the right offer for everyone.