BOOSTING DIGITAL REVENUE TO COMPLIMENT PRINT
Owned by the Fayetteville Publishing Company, one of the nation’s oldest family-owned newspapers, IWANNA is designed to offer buyers and sellers of both new and used merchandise a quick and easy way to reach other folks in local markets. Katherine and Bobby Corn started IWANNA, launching it at their kitchen table and using an old VW Beetle to make deliveries. The concept of free classified ads caught on quickly, and they eventually bought a building and a printing press, expanded their staff, and began thinking about growth.
When they met Fiare, their website had become outdated. They needed a freshen up, as well as implementing features and functionality which could allow the digital side to the business to work in perfect harmony with print. Now the site is fast, easy to use and enables IWANNA.com to earn digital revenue.
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Kirsi Johansson, Director
+358 40 745 2100