Enriching Hamburg real estate with a FiareAds digital portal

• HamburgerIMMOBILIEN.de is the real estate portal for Hamburger Abendblatt newspaper, which is part of Funke Mediengruppe
• Hamburger Abendblatt follows Badische Zeitung, SDZ Druck und Medien GmbH as regional news media giants reclaiming their share of the real estate classifieds market with a Fiare portal
• Not only features properties to buy or rent, but includes up-to-date market information and other useful content for current and prospective homeowners, renters

Mediahafen Hamburg has launched a new online regional real estate portal with FiareAds for Hamburger Abendblatt, the region’s leading newspaper. As of now, interested parties will not only find residential and commercial properties in the Hamburg metropolitan region – but also plenty of practical, live information on building and living. HamburgerIMMOBILIEN.de is tailored exactly to the needs of regional brokers, property developers and private customers.

Despite more than 10,000 new apartments being built each year, the real estate market in Hamburg has been difficult for people to navigate through. Those looking for a new or used property in the metropolitan area on the web would often click in vain, with popular areas usually very expensive. Furthermore, one may not even know the latest developments affecting the market in the 7 districts and 104 neighbourhoods comprising and surrounding metropolitan Hamburg. With the new Fiare-powered portal, Hamburger Abendblatt are now providing a solution to this problem.

Real-time search agent informs immediately

All parts of Hamburg and the seven counties in the surrounding area are presented in detail, with all the relevant data for buyers and tenants. The portal includes functionality which will be particularly pleasing to seekers – if the real-time search agent is activated, you will immediately receive an e-mail when a new property which matches their criteria has been added.

Inspired by the success of Hamburg’s largest regional job portal job portal, HamburgerJOBS.de , which has been part of Abendblatt’s portfolio since the beginning of 2016, the newspaper group Hamburg has now set up a portal with Fiare for the housing market. Managing Director Claas Schmedtje said: “With our new real estate portal, we are not only closer to the market, but can also avoid wastage. Our prices are very lucrative compared to national players.”

Unique in this form

Dennis Rößler, managing director of Mediahafen Hamburg, who are responsible for the marketing of the new proposition, sees a real enrichment for the Hamburg real estate market through the portal: “A technically well-constructed platform, attractive editorial content and sellers with excellent regional knowledge, together with attractive conditions… there has not been a package like this before.”

This is confirmed by Lars Seidel, Managing Director of Grossmann & Berger: “For decades, we have worked together closely and confidently with the Hamburger Abendblatt. Due to the good experiences, we are also open to the new real estate portal.

As an original Hamburg-based company, it is almost our duty to be part of such an ambitious, regional platform right from the start. This not only helps our clients find our properties better on the web, it also strengthens competition among real estate portals, especially at the regional level. ”

Editor-in-Chief Lars Haider, added: “The Hamburger Abendblatt is already well-positioned online, and the new real estate portal will now complement our offer with an interesting facet. As you can see, we are a strong brand, even in digital.”