Otava reinvented itself to achieve success – Kauppalehti

Article features Otava Group case study as a success story Group CEO stresses importance of trying new things for publishers as web services become biggest revenue driver Nettiauto.com and Nettivuokraus.com – both NettiX properties, are managed by Fiare Otava Group is one of the leading media companies in Finland, and is currently going from strength to strength. A recent article  (in Finnish) by Kauppalehti explains how Otava have managed to keep with their heritage but also diversify and adapt to the needs of their consumers with new web services. In fact, one segment of the Otava Group organisation is performing considerably well, where Fiare has a meaningful presence. NettiX, which boasts the Fiare-powered Nettiauto and Nettivuokraus amongst its portfolio has emerged as the leading revenue generator and valuable portion of…
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New AvBuyer site takes off with Fiare

AvBuyer.com – the world’s aircraft-for-sale portal – has been relaunched with Fiare. AvBuyer offers a searchable database of aircraft for sale including business jets, general aviation airplanes, and helicopters. The new site is powered by the FiareAds platform and contains articles and performance reviews as well as the marketplace. With market-leading content from the AvBuyer magazine team on everything around aviation, marketplace specialists Fiare had the expertise and technology to revamp the site. With ease of use, speed and the functionality required for the ad placement and enquiry processes - the new AvBuyer provides aircraft buyers and sellers the best possible user experience on all devices. Kirsi Johansson, Director of UK Operations, remarked: “We are delighted to get the new AvBuyer site off the ground. We have been working with…
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Data and Marketplaces

Data and Marketplaces

An integrated ecosystem for audiences - with curated content and a marketplace alongside it - creates the perfect domain for publishers to capture data, interpret it in the right way and act upon it. In the Fiare-sponsored State of the Media 2017 report, data emerged as the second-highest answer to the question: “Which of these do you feel will be the most difficult for your business to implement in 2017?” With the right approach, it can be a key competitive advantage. Furthermore, a marketplace can provide the perfect environment to capture this data. At Digital Media Strategies, Time Inc’s Powder presented themselves as a perfect example of how to compile a rich set of data to build a deeply-rooted, valuable customer profile. Bethany Ostacchini, chief of this beauty portal, stressed that…
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