Otava reinvented itself to achieve success – Kauppalehti

Article features Otava Group case study as a success story Group CEO stresses importance of trying new things for publishers as web services become biggest revenue driver Nettiauto.com and Nettivuokraus.com – both NettiX properties, are managed by Fiare   Otava Group is one of the leading media companies in Finland, and is currently going from…

New AvBuyer site takes off with Fiare

  AvBuyer.com – the world’s aircraft-for-sale portal – has been relaunched with Fiare. AvBuyer offers a searchable database of aircraft for sale including business jets, general aviation airplanes, and helicopters. The new site is powered by the FiareAds platform and contains articles and performance reviews as well as the marketplace.   With market-leading content from…

Data and Marketplaces

An integrated ecosystem for audiences – with curated content and a marketplace alongside it – creates the perfect domain for publishers to capture data, interpret it in the right way and act upon it.   In the Fiare-sponsored State of the Media 2017 report, data emerged as the second-highest answer to the question: “Which of…