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COMPLEX BACKGROUND SYSTEMS? CHALLENGE ACCEPTED! is the flagship site of Friday Media Group, boasting over 362,000 ads placed each week. They’re passionate about recycling unwanted goods, upcycling and re-use. The Friday Ad service helps you sell no-longer-needed belongings, or find the perfect item at an amazing price. Their aim is to provide a great customer experience, so decided to approach a software provider with experience in classifieds sites. Fiare was chosen to renew their site with a fresh look and feel, bringing buyers and sellers together in an easy to use way.


There were some obstacles to overcome. The previous Friday Ad site had challenging legacy background systems and an overall infrastructure which made the various integrations and migrations of large amounts of data more complex. However, this was no insurmountable task for Fiare.


Building a modern marketplace site with high volumes, complex background systems and on a tight schedule was a great challenge. Utilising our experience from building high-volume sites with open source components and close cooperation with Friday Media enabled the project to meet its objectives.

“Their professionalism, dedication and expertise ensured we were delivered not only an exceptional site that is fast and fully responsive, but helped provide one of the smoothest migrations I can recall.”
Rob Anderson – Technology Director, Friday Media Group


Friday Media Group connects businesses and people through online and offline marketplaces, recruitment platforms, and digital agency services. Many of their niche platforms have the highest share in their sector, providing unparalleled market reach for any business looking to establish customer connections and generate valuable sales leads. The network of growing businesses currently operate in 17 countries, including the UK, Europe, the Middle East and the USA, receiving over 144 million visitors each year.


The Friday-Ad brand was born in 1975 with the launch in Sussex of the UK’s first free classified paper. From the start, founders Chris and Liz Kidger loved the idea of bringing together buyers and sellers in a simple, low-cost way. launched in 1994 and soon developed into one of the UK’s leading classified websites.

Key Facts

Over 362,000 ads are placed on the site each week


Seamless transition from old site achieved despite complex background systems


The site attracts a total of 2.3 million visitors per year


Thousands of enquiries made per day, showing an active user base and functional platform


Please fill out the form or contact Kirsi.

Kirsi Johansson, Director
+358 40 745 2100


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