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Autonemo was the brainchild of Entrepreneurs Neil Seymour and Mohamad Mobarak. In creating an automotive focused e-commerce platform in countries that lacked an effective solution Autonemo from Neil and Mohamad was born.


Mohamad quickly identified Lebanon as the first target market. Car ownership in Lebanon has been ranked as one of the highest per capita, but there is not one exclusive platform for the country that provides an accessible way to find and trade cars. Neil and Mohamad wanted to seize this opportunity. They wanted to be the pioneers in the online automotive marketplace by building a platform that not only benefits shoppers but to be the marketing solution for dealers and private sellers.


Fiare’s strong reputation in the automotive marketplace business and marketing consulting convinced Neil and Mohamad to begin our collaboration. Together, we developed the Autotrader Lebanon marketplace website under the Autonemo umbrella and the ultimate native apps that have been long anticipated by the Lebanese market.


Autotrader Lebanon has certainly speeded-up the automotive trade online; Through FiareAds platform, buyers can now quickly find what they need through selection filters and contact sellers with just a few clicks of a button. At the same time, the platform and its built-in analytics have served one of the primary goals – to help dealers’ digital presence to boost traffic to their advertisements and drive leads. The platform is especially helpful for dealers without a website.

Key Facts

About 390 dealers and private sellers advertise, and 4500 vehicles are available on the platform


Over 10,000 app downloads at launch


Fiare equipped Autotrader Lebanon with a fast, engaging and high-performing Native App

“The Lebanese market exceeds some $2 Billion per year but was populated by less focused sites with inferior use of technology and a lack of exclusivity to marketing cars.

Our focus was to give a much better user experience and user interface which Fiare has delivered for us.”

Neil Seymour 
“We looked at many different providers of similar technology. Still, Fiare was the only provider that had a suitable product that was not only proven and reliable but also flexible to be adapted to our needs. Working in Lebanon over the last 12 months has been extremely challenging, and Fiare has contributed greatly to our success by adopting an attitude of partnership rather than a customer/supplier relationship which has enabled us to adapt quickly to the changing conditions and stay on top of the many challenges.”
Mohamad Mobarak


Autotrader is the ultimate online solution for buying and selling new and used vehicles in Lebanon. With the largest selection of car inventory from dealers and private sellers, Autotrader empowers the Lebanese consumers more control over finding the perfect new, used or pre-owned vehicles.

The pioneering automotive marketplace has a native app available on Google Play and Apple Store


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Kirsi Johansson, Director
+358 40 745 2100


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