Digital Media Strategies – Insight from Fiare Hot topics at this year’s DMS Europe event ranged from the art of storytelling, publishers implementing in-house studios to create their own video content, leveraging effective brand partnerships and so very much more. Overall, there was an overriding sense of optimism for the industry – stemming from…
Fiare are a main sponsor of the upcoming Digital Media Strategies Europe 2017 event by The Media Briefing. The conference runs from February 20th-23rd at King’s Place, London. Digital Media Strategies is the leading strategic business gathering for the European media industry. It is one of the pioneer conferences focused on publishers, magazine, newspaper, digital…
It has been discovered that 40% of publishers intend to test the water with eCommerce as a way of diversifying revenue and leveraging established audience relationships in 2017. This was one of the findings of the Fiare-sponsored ‘State of the Media 2017’ report, conducted by the Media Briefing. The expanding eCommerce ecosystem is a…
NettiX Ltd recognise that the digital marketplace doesn’t need to focus solely on buying and selling. They have launched Finland’s largest and most versatile rental marketplace site – Nettivuokraus.com. The site is powered by the FiareAds platform. For many consumers, renting or sharing are natural alternatives to ownership. These behaviours are constantly gaining popularity;…
Fiare is featured in Rubriken Trendreport, an upcoming report by AIM Group – the world’s leading consultancy in interactive media and classified advertising. The report outlines current business-relevant trends and action options for publishers. It will be unveiled on 8 November 2016, at the annual ZMG InfoTag conference in Frankfurt. Fiare are the main…
Springer Nature are the latest leading global publisher to choose Fiare to build an online marketplace. The British Dental Journal (BDJ), a Springer Nature publication, launched a new marketplace site with Fiare in September. BDJMarketplace offers everything you need to find and advertise dental products, properties and services, including education and training events for dentists,…
Fiare have sponsored ‘The State of the Media Industry 2017’ – a report outlining key insights and projections for the coming year in the media industry. The report, by Media Briefing, will be launched today and available to download on their website. Among the findings are the accelerated growth of ‘shoppable’ publications and websites…
Daltonsbusiness, the UK’s largest online business-for-sale marketplace, powered by Fiare, was acquired by Metropolis International in August as part of their expansion strategy. Their philosophy of targeting market leaders who have strong growth rates and profit margins is demonstrated in this acquisition; Daltonsbusiness has continued to evolve after implementing the FiareAds platform in June 2012.…
In a blog post published today, our Director in the UK, Kirsi Johansson, expresses her views on the obstacles faced by publishers in the digital sphere and how they can join with marketers and advertisers to maximise the value of their content. You can access the full post here Fiare have experience, expertise and…
The recent post on the Marketing Blog we talk about creating a virtuous circle between communities, content, sales and marketing. Marketplaces are growing fast as a means of income for publishers. If brands embrace them and make them the foundations of the new partnerships with publications, they can mean a new level level of…
