SDZ Druck und Medien GmbH expands its portfolio with real estate portal operated by Fiare

– SDZ Druck und Medien GmbH, the largest media service provider in the Ostalb region, has expanded its product range with a digital real estate platform
– For the implementation and portal design, the media company selected Fiare as its’ partner


SDZ Druck und Medien GmbH, with its two daily newspapers Schwäbische Post and Gmünder Tagespost, launched a digital real estate portal with the FiareAds platform to enhance its position as the leading media company in the Ostalb region.

The real estate marketplace,, was developed together with brokers, property developers and bankers in the region. As a result, SDZ Druck und Medien GmbH has expanded its digital products further. The new real estate portal offers a comprehensive range of functions – including an easy to use search and notification function, links to social networks, responsive design and best practice SEO among others.

Fiare CEO Tommi Heikkonen: “This digital marketplace creates new opportunities in the Ostalb region. With its real estate portal, SDZ Druck und Medien GmbH is able to regain its real estate market share and furthermore, expand its position in the digital market. The regional real estate providers also benefit from this, because they have the opportunity to use the portal for effective real estate marketing and thereby generate larger sales.”

“We were looking for a way to enter the digital world of real estate marketing and it was very clear that we wanted to launch our own portal. Fiare provided us with a solution, which has a rich variety of functions that were very important – for us as a media company, as well as for our customers. The entire service of Fiare convinced us; the cooperation was uncomplicated and successful. Through the new real estate portal, we expect a growing turnover in the real estate segment and an even closer cooperation and a better connection to our customers,” said Marc Haselbach, Manager of Classifieds at Media Service Ostalb GmbH, a company of SDZ Druck und Medien GmbH.


About SDZ Druck und Medien GmbH

The two daily newspapers SDZ Druck und Medien GmbH, Schwäbische Post and Gmünder Tagespost stand for independent and well-researched journalism. Around 100,000 readers trust the daily reports. That’s why the two daily newspapers are leaders in the region. Newspapers are more than just printed paper – today the newspaper also lives on the web, as an app and on social networks like Facebook, Twitter, WhatsApp and more.

The Schwäbische Post was founded in 1948, followed by the founding of the Gmünd Tagespost in 1959. With a circulation of over 33,000, the two daily newspapers are market leaders in the region. The Schwäbische Post and Gmünder Tagespost are also a digital source of news. The websites  and  are the most important source of information in the region with more than 3.5 million page views per month.