IOL Motoring launch classifieds site with Fiare

  • Drive360 is the smart and safe way for South Africans to find their next set of wheels
  • The new site is fast, responsive, mobile-optimised and powered by FiareAds


Drive360 - powered by FiareAds

Drive360 is the new vehicle marketplace site from IOL motoring, powered by FiareAds. The site offers South Africans competitive prices for new and pre-owned cars, trucks and bikes and shields its users from scammers. It is the smart and safe way for South Africans to find their next set of wheels on any device.

Drive360 offers new and used models of cars, bikes and trucks to budget-conscious South Africans concerned with online safety. Users can find the most popular brands from top rated dealers across the country. The digital platform, operating through FiareAds, is designed to minimise the risk of online fraud so that customers can buy with confidence. The ad posting process does not allow public listings, by partnering only with reputable and vetting each ad by IOLs own agents, Drive360 brings its customers only legitimate deals.

Owned by Independent Media, IOL Motoring brings buyers the latest in motoring news, car reviews and test drives. It ensures its readers are armed with all the facts, stats and specs needed to make an educated decision when buying a vehicle. Now this content is accompanied by a marketplace, so that users are provided the environment and tools for every step of the buying process by the IOL portfolio.

Fiare Director Kirsi Johansson said: “This is a great example of experts in content and cultivating an audience teaming up with experts in marketplaces to create a fantastic proposition. We look forward to ensuring the business objectives are met with our continued collaboration”.

“Drive360 will be an enhanced motoring offering for our advertisers and readers, a strong combined print-meets-digital solution that gives us a chance to package a full ‘360 degree’ advertising solution on print and online. To coincide with the new online product, our sister newspaper titles have been renamed to carry the Drive360 brand and in the process, we’ve given them a fresh new look. Under the new badge and coat of paint it’s steered by the same expert team of motoring journalists, providing you with an authoritative mix of motoring news,” said Independent Media’s Motoring Editor Denis Droppa.