Daltonsbusiness, the UK’s largest online business-for-sale marketplace, powered by Fiare, was acquired by Metropolis International in August as part of their expansion strategy. Their philosophy of targeting market leaders who have strong growth rates and profit margins is demonstrated in this acquisition; Daltonsbusiness has continued to evolve after implementing the FiareAds platform in June 2012.
The key performance metrics since the launch have been impressive. With the use of Fiare’s platform, Daltonsbusiness has seen site traffic (unique users) up 37% as well as an increase in advertiser seller enquiries by 50% (both YOY). Furthermore, monetisation from new product launches have delivered a 24% annual growth and the overall financial objectives have been considerably overachieved. This is evidence that Fiare have provided Daltonsbusiness with significant added value to their offering, which has been recognised by Metropolis as they seek to extend their portfolio of publishers.
Daltonsbusiness Director, Tony Arnold, speaks of how there were two possible paths to take with regards to the impending relaunch: “One would be to develop an in-house, bespoke online platform… or [to find] a partner, who could not just build the website for us but a partner that had credentials, experience and above all a successful track record of building successful online platforms for businesses similar to ours. To be perfectly frank I didn’t think they existed. Our eureka moment was finding Fiare.”
Watch the full client video on this site to learn more about Fiare’s collaboration with Daltonsbusiness. Contact us to see whether we can transform your online presence.