Time Inc. UK: Country Life

A marketplace befitting the brand

 
Time Inc. is one of the world’s most influential media companies – home to 100 iconic brands, including Country Life. Country Life provides expert coverage of country house architecture, fine art, gardening and more. Property has always been a central pillar of the magazine’s print and digital offerings alike. Their International Property Site allows users to search through a selection of premium properties across the world and follow up with estate agents to purchase them. However, the site needed renovation as it was not meeting their demands.

Migration from the existing site would involve vast amounts of advert data imports from the agencies. Furthermore, integration would need to be achieved whilst keeping with Country Life’s own branded design. With the capacity to manage an array of data in various formats, Fiare proposed to provide the software, handle the hardware/hosting and undertake all feed maintenance. Effectively, Fiare would provide a comprehensive turnkey solution to allow Country Life to focus on sales and marketing.

A super-smooth migration of a database consisting of 150,000 properties and 2.5 million high resolution images was executed whilst preserving data quality. Country Life now have a quick, functional, fully-responsive site across all devices that delivers results – leads for the estate agents and access to their audience. Fundamentally, Fiare delivered an online marketplace aesthetically befitting the brand and its audience – with the beautiful premium properties at the forefront.
 

"For an online product, I've never had anything go as smoothly as this."

Holly Kirkwood - Web Editor, Country Life

Key Facts
  • Fiare provided a comprehensive turnkey solution including software, hardware and agent feeds
  • New revenue stream provided & extension of the existing advertising portfolio
  • Country Life Online has a global reach with users in more than 200 countries
  • More than 80% of pages viewed are property related

About Time Inc. UK

 
Time Inc. UK is Britain’s leading publisher of print and digital magazine content. With more than 60 iconic brands - including Decanter, Country Life, Horse & Hound, NME, What's On TV and Wallpaper - Time Inc. UK (formerly IPC Media) creates content for multiple platforms, across print, online, mobile, tablets and experiences. 

About Country Life

 
Country Life is one of Britain’s best-loved magazines, celebrating a way of life reflected through property, architecture and the countryside. Its matchless authority and its world-class writing and photography have established it as a nonpareil in publishing. At the heart of the magazine are the property pages, where the ­finest houses are showcased to a re­fined, wealthy readership in the UK and overseas, who seek the best things in life. British country houses are the envy of the world - Country Life is where buyers search for their dream.

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