Digital real estate revenue for local newspapers
SDZ Druck und Medien GmbH, with its two daily newspapers Schwäbische Post and Gmünder Tagespost, was aiming to launch a digital real estate marketplace to enhance its position as the leading media company in the Ostalb region.
The concept for the real estate marketplace, immo.inschwaben.de, was developed together with brokers, property developers and bankers in the region. Once the business opportunity had been identified, they needed a partner who could provide the software and the all the maintenance work to operate the site. They selected Fiare after being attracted to the overall package the marketplace specialists could offer - the platform itself, maintenance, consultancy work and more. The new real estate portal offers a comprehensive range of functions - including easy-to-use search and notification functions, links to social networks, responsive design and best practice SEO.
This digital marketplace creates new opportunities in the Ostalb region. With its real estate portal, SDZ Druck und Medien GmbH is able to regain its real estate market share and furthermore, expand its position in the digital market. The regional real estate providers also benefit of this, because they have the opportunity to use the portal for effective real estate marketing and thereby generate larger sales.
"Fiare provided us with a solution, which has a rich variety of functions that were very important - for us as a media company, as well as for our customers. The entire service of Fiare convinced us; the cooperation was uncomplicated and successful."
Marc Haselbach - Manager of Classifieds, Media Service Ostalb GmbH
SDZ Druck und Medien GmbH is the largest media service provider in Ostalb
The real estate marketplace, immo.inschwaben.de, was developed together with brokers, property developers and bankers in the region
The portal includes an easy to use search and notification function, links to social networks, responsive design and best practice SEO
About SDZ Druck und Medien GmbH
The two daily newspapers SDZ Druck und Medien GmbH, Schwäbische Post and Gmünder Tagespost stand for independent and well-researched journalism. Around 100,000 readers trust the daily reports. That’s why the two daily newspapers are leaders in the region. Newspapers are more than just printed paper - today the newspaper also lives on the web, as an app and on social networks like Facebook, Twitter, WhatsApp and more.
The Schwäbische Post was founded in 1948, followed by the founding of the Gmünd Tagespost in 1959. With a circulation of over 33,000, the two daily newspapers are market leaders in the region. The Schwäbische Post and Gmünder Tagespost are also a digital source of news. The websites www.schwaebische-post.de and www.gmuender-tagespost.de are the most important source of information in the region with more than 3.5 million page views per month.