AvBuyer provide the latest business aviation intelligence to the Business Aviation community through print and digital editions of its two magazines (AvBuyer Magazine and GA Buyer Europe), and the website which provides aircraft search alongside the editorial. AvBuyer covers all types of aircraft including Jets, Turboprops, Helicopters, Single Piston, Twin Piston, Light, Military and Classic aircraft. It uniquely pairs private jets and business aircraft for sale with expert opinions and insider commentary on current trends. With this distinctive combination, their magazines lead the industry in worldwide distribution - reaching a vast audience across the business world.
The aviation specialists recognised that their site needed optimising, not solely for speed and responsiveness, but by improving user experience in mobile. The FiareAds platform offered more targeted search capabilities and deliver the user experience which AvBuyer had identified with their project objectives. Fiare ensured that the migration from the old site went smoothly and that the new site is structured effectively for SEO. AvBuyer continues to rank first for all core aircraft model terms - the migration has not affected Google rankings negatively.
The new AvBuyer.com site now allows businesses to buy and sell aircraft, access featured articles, reports and industry news, subscribe to the print and online editions of the magazine, enquire and access related services to the aviation industry and discover key aviation conventions, exhibitions and upcoming aircraft auctions in the aviation events calendar. Both companies look forward to the continued collaboration as the site evolves.
Market-leaders in a niche sector were looking to provide a mobile-responsive site with more targeted search capabilities
In the first 12 months on FiareAds, AvBuyer are up 48% on monthly page views (1.9 million)
Since migrating to FiareAds, AvBuyer are up to 200,000 monthly users and 370, 000 sessions
AvBuyer continues to rank No 1 for all core aircraft model terms - the migration has not affected rank negatively
Dwell time on articles is up 21% since the relaunch on the FiareAds platform
AvBuyer Magazine (formerly World Aircraft Sales) offers the latest business aviation intelligence to the Business Aviation community in print, digital edition and online. Established for over 15 years, AvBuyer uniquely pairs private jets and business aircraft for sale with expert opinions and insider commentary on current trends. With this distinctive combination, their magazine leads the industry in worldwide distribution and reaches a vast audience across the business world.
Complementing their leading magazine, their website Avbuyer.com helps customers navigate aircraft acquisition and sales of all types in only a few clicks. With over 95,000 unique visitors a month, AvBuyer magazine and Avbuyer.com provide all the tools needed to successfully promote your aircraft or business in one complete package.