5 Ways to Drive More Traffic to your Multi-Merchant Online Marketplace

We have gathered some tips on how to increase your website traffic on your multi-merchant online marketplace. These marketing strategies and technical improvements have been proven by successful marketplaces like Airbnb, Amazon and eBay. So let's get started. 1. Increase word of mouth through referral marketing Why not set up a referral programme on your online marketplace? This could become an effective way to bring in more traffic to your website for free. AdWeek pointed out that 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. This means that word-of-mouth marketing is scoring higher than any other social media (Youtube-64%, Twitter-61%, and Facebook-64%), so referral marketing is definitely worth it! What are some best practices to incentivise referrals? Have you ever booked a stay…
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