‘The State of the Media Industry 2017’ report available today

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Fiare have sponsored 'The State of the Media Industry 2017' – a report outlining key insights and projections for the coming year in the media industry. The report, by Media Briefing, will be launched today and available to download on their website. Among the findings are the accelerated growth of 'shoppable' publications and websites – 40% of publishers say they'll be testing the water with eCommerce as a way of monetising their existing audience relationships. Fiare specialise in online marketplaces and eCommerce and have a proven track record in helping publishers evolve their business models and unlock the value of content and audiences. Look out for further analysis on the key trends and shifts in the ever-changing media landscape as Fiare explore the findings in upcoming posts. The post 'The…
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Fiare client Daltonsbusiness joins Metropolis

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Daltonsbusiness, the UK's largest online business-for-sale marketplace, powered by Fiare, was acquired by Metropolis International in August as part of their expansion strategy. Their philosophy of targeting market leaders who have strong growth rates and profit margins is demonstrated in this acquisition; Daltonsbusiness has continued to evolve after implementing the FiareAds platform in June 2012. The key performance metrics since the launch have been impressive. With the use of Fiare's platform, Daltonsbusiness has seen site traffic (unique users) up 37% as well as an increase in advertiser seller enquiries by 50% (both YOY). Furthermore, monetisation from new product launches have delivered a 24% annual growth and the overall financial objectives have been considerably overachieved. This is evidence that Fiare have provided Daltonsbusiness with significant added value to their offering, which…
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Content, community: Marketing & the Marketplace

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In a blog post published today, our Director in the UK, Kirsi Johansson, expresses her views on the obstacles faced by publishers in the digital sphere and how they can join with marketers and advertisers to maximise the value of their content. You can access the full post here   Fiare have experience, expertise and a proven track record of building successful online marketplaces. Fiare enables media companies to unlock the value of their content and audience by facilitating additional revenue streams through ecommerce. Contact Kirsi to learn how you can transform the online presence of your business with the FiareAds platform. The post Content, community: Marketing & the Marketplace appeared first on Fiare.
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